New York City is a veritable treasure trove of diverse experiences, but nothing quite captures the vibrancy and character of its neighborhoods like the local liquor stores. Known affectionately as “big red liquors” due to their distinctive signage and exhaustive selections, these establishments offer more than just spirits; they provide insights into the culture and community they serve. Whether you’re a seasoned connoisseur or a casual drinker, visiting these locales not only satisfies your thirst but promises an enriching exploration of the city’s innumerable flavors and character. Here, we present a thoughtfully curated list of 10 noteworthy big red liquors, each a gateway into the neighborhoods they inhabit.
1. Astor Wines & Spirits
Address: 399 Lafayette St, New York, NY 10003
Contact: (212) 673-2280
Website: astorwines.com
Located in the eclectic NoHo district, Astor Wines & Spirits has been a stalwart of the New York liquor scene since 1990. With a staggering selection of over 2,000 wines and nearly 300 different spirits, this store captures the essence of fine drinking. Its knowledgeable staff is always ready to offer recommendations tailored to any palate, making it a perfect destination for novice enthusiasts and seasoned aficionados alike.
2. Schraft’s Liquors
Address: 235 East 40th St, New York, NY 10016
Contact: (212) 685-5005
Website: schrafts.com
Step into Schraft’s and feel the storied history that envelops this gem located in Midtown Manhattan. An architectural delight, the interior houses a collection of wines and spirits that rival the best in the industry. With staff who are eager to educate, you can explore tastings and classes, making every visit feel like an opportunity to learn and indulge.
3. Chelsea Wine Vault
Address: 100 Church St, New York, NY 10007
Contact: (212) 343-0981
Website: chelseawinevault.com
In the heart of the bustling Chelsea neighborhood, Chelsea Wine Vault invites you to discover a profound selection of wines across the globe. The store prides itself on showcasing artisanal products, with a focus on sustainable wine practices that appeal to ethical consumers. Engage in a sensory journey when you visit, as the shop frequently hosts tasting events that allow patrons to explore unique flavors and stories behind every bottle.
4. Pierre’s Liquors
Address: 2657 Broadway, New York, NY 10025
Contact: (212) 865-0682
Website: pierresliquors.com
Nestled in the vibrant Upper West Side, Pierre’s Liquors showcases a comprehensive selection of beer, wine, and spirits. This corner store successfully strikes a balance between quality and accessibility, providing both everyday favorites and luxurious options. The intimate atmosphere coupled with friendly staff makes it the quintessential neighborhood liquor store, drawing in locals and curious visitors alike.
5. The Liquor Store
Address: 295 Bowery, New York, NY 10003
Contact: (212) 254-3600
Website: theliquorstorenyc.com
On the buzzing Bowery, The Liquor Store emerges as a beacon for those in search of craft beers and small-batch spirits. With an impressive inventory that emphasizes local producers, this store reflects the ever-evolving landscape of craft beverages. The knowledgeable staff is adept at introducing you to hidden gems you might not find elsewhere.
6. Total Wine & More
Address: 600 W 43rd St, New York, NY 10036
Contact: (212) 840-0001
Website: totalwine.com
As a megastore, Total Wine & More serves as a paradise for liquor enthusiasts. Covering an expansive space, it boasts thousands of wines, beers, and spirits from across the globe. With offerings at every price point, it ensures that every customer finds something that fits both their taste and budget. Additionally, interactive displays and regular in-store tastings transform the shopping experience into an adventurous journey for the senses.
7. Brooklyn Wine Exchange
Address: 15 B Bond St, Brooklyn, NY 11231
Contact: (718) 875-0310
Website: brooklynwineexchange.com
In the heart of Carroll Gardens, Brooklyn Wine Exchange prides itself on curating an outstanding selection of boutique wines. The inviting atmosphere encourages customers to explore and ask questions, ensuring you leave with the ideal bottle in hand. The store often features tastings and special events, further immersing you in the rich community vibe of Brooklyn.
8. Wally’s Wine & Spirits
Address: 164 West 26th St, New York, NY 10001
Contact: (212) 206-0002
Website: wallyswine.com
Wally’s Wine & Spirits is an epitome of sophistication nestled in the heart of the Flatiron District. With a pressure-free environment, this store features an array of handcrafted spirits and an extensive selection of wines curated with precision. The experienced staff takes personal pride in helping you navigate your choices, transforming an ordinary purchase into a memorable experience.
9. Fine Wine & Good Spirits
Address: 225 W 28th St, New York, NY 10001
Contact: (212) 244-0440
Website: finewineandgoodspirits.com
Located conveniently for all occasions, Fine Wine & Good Spirits offers a delightful array of wines and spirits tailored to meet patrons’ diverse preferences. Standing out for its unique selection of limited-release products, this store often dazzles returning customers. It embodies the spirit of the city: eclectic, diverse, and endlessly fascinating.
10. N & S Liquors
Address: 1645 2nd Ave, New York, NY 10028
Contact: (212) 987-8937
Website: nandsliquors.com
Lastly, N & S Liquors, situated in the affluent Upper East Side, offers a blend of elegance and community charm. The store features a curated selection of wines and premium spirits, making it the ideal stop for any occasion—from intimate dinners to grand celebrations. Casual yet refined, each visit resonates with the essence of local sophistication.
Visiting these big red liquors across various neighborhoods is more than just a shopping trip; it’s an invitation to delve into the local culture, to engage with the dynamic and ever-evolving narrative of New York City. Each store not only serves as a supplier of fine tier liquors but also as a hub for community engagement and appreciation of the liquid arts. So, strap on your walking shoes, embark on a whirlwind pilgrimage through the city’s finest liquor establishments, and experience firsthand the spirits that tell the stories of the neighborhoods that make New York truly unique.








